Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search Products
Filter by Categories
B-BBEE
Blog
Company Secretarial
Featured
General Business
General Interest
Investing in Property
Marketing
Personal Growth
Personal Wealth
Tax
Trusts and Estate Planning
Uncategorized

I’m afraid I can’t recall where I first read that expression. I was trying to learn about selling back in my engineering days and the words of wisdom popped up in an otherwise forgettable book (only forgettable because I was not ready to become any kind of a salesman until much later in life).

Now take a look at our on-line store. You’ll see how I did eventually learn from that book. At the time of writing this we sell a company for R1 980, but look at the Additional Services. Those are the other bananas. They usually turn a R2 000 sale into an R5 000 sale. Plus we are helping the client, which is what service is all about.

Now don’t say to yourself “Oh, its OK for you guys – that’s the business you’re in”. Check out how many other Chartered Accountants are in that business. None as far as I know. Now go back to that Additional services tab. See the long list of services (bananas) that make up the bunch? You can do the same, I don’t care what business you’re in.

In a nutshell, when you have a customer (a client in our case), find out what they need and, if you can provide it, add it to your bananas. If you can’t provide it, find someone who can (and who works to the same standards as you). Then you can make the call as to whether you want to sub-contract to the other supplier or refer the business to them either on commission or not. We choose to refer without any commission, but there’s nothing sacred about our policy, you choose.

 

Should you wish to make an appointment, please feel free to visit Derek’s diary and book a time that suits you.

 

0 comments

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Looking for even more informative content? Check out the books I have written which have proved to be very popular.

Need help with your Trust or Business?

Contact us today or set up a free meeting with our CEO, Derek Springett. We have been offering expert advice and business services since 1971. You can also view see our full list of services.

Do you want to leave your cart?

Your cart is awaiting your next purchase, so please proceed to the Home page and continue shopping. If you are leaving your cart because of problems, why not give us a call on our 24 hr numbers 063 866 8928 or 011 805 0030 (subject to load shedding)? If all else fails, call Derek, our CEO on 082 552 9696. We’ll do what we can to help