Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search Products
Filter by Categories
B-BBEE
Blog
Company Secretarial
Featured
General Business
General Interest
Investing in Property
Marketing
Personal Growth
Personal Wealth
Tax
Trusts and Estate Planning
Uncategorized

SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) have been around for years. I always thought they were a bit of a gimmick, but later on, I saw their value.

This was when I realised that the Weaknesses and Threats could be used to create Opportunities.

You’ll recall my recent article called Blessed Crises? What makes a crisis blessed? The fact that it stops you in your tracks and forces you to re-plan your future.

You can use a SWOT analysis to do the same thing (and it’s a lot less painful).

My big weakness was that I was useless at sales and marketing – and I figured all salesmen were a bunch if prima-donnas who needed their heads patted every time they a) got a new prospect b) quoted them c) got an order d) delivered the goods e) collected the money.

What an opportunity! I figured that some of my strengths were that I loved helping people, am a good public speaker and a good teacher. My weaknesses included cocktail party syndrome (I’m the guy that stands alone in the corner), fear of cold calling and fear of losing. I figured a way to sell without having to confront my weaknesses – jack up my marketing so that potential clients find us via Google and come to me, offer free consultation, again, so that my potential clients come to me, chat to new clients when they come to us, find out what they’re up to and do my damnedest to help them.

A Threat’s the same. It forces you to be creative. Sit down, get to fully understand the problem (threat) and find the way passed it. There’s always a way and it will most likely set you on a new path.

0 comments

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Looking for even more informative content? Check out the books I have written which have proved to be very popular.

Need help with your Trust or Business?

Contact us today or set up a free meeting with our CEO, Derek Springett. We have been offering expert advice and business services since 1971. You can also view see our full list of services.

Do you want to leave your cart?

Your cart is awaiting your next purchase, so please proceed to the Home page and continue shopping. If you are leaving your cart because of problems, why not give us a call on our 24 hr numbers 063 866 8928 or 011 805 0030 (subject to load shedding)? If all else fails, call Derek, our CEO on 082 552 9696. We’ll do what we can to help