Biddulph’s amazing business model
As many of you know, we are nomads. We rent penthouse style and move about once a year.
The first two moves were with Biddulphs and they went smoothly and efficiently. The packers came in, wrapped, packed and loaded our belongings, and delivered them to our new apartment all without fuss or bother on our part. Then came the third move.
Ouch! Helen’s jewelry was stolen and every small box that might contain something of value was opened, like the empty cellphone boxes that we all keep when we upgrade.
When we phoned Biddulphs to advise them that some of their staff were thieves, their response was “But you should have taken out the insurance that we offered you.”
Now, that got me thinking about this amazing business model.
“I’m a thief, so I’ll sell you theft insurance”
“I’m a murderer, so I’ll sell you funeral cover”
“I’m a burglar, so I’ll sell you a safe”