Marketing Archives

I always figured that Search Engine Optimisation (SEO) was a waste of the R60 000 to R100 000 that the specialists wanted to charge. Surely not everyone can be on the front page of a Google search? Take a typical search. It comes up with 6 adverts and 10 articles. If you want to be one of the ads, learn how to use Google Ads. Google offers excellent free training. Alternatively, pay someone to do the job for you. If you want yours to be one of the 10 articles, then you need a brilliant SEO campaign, and no amount…

I hear it so often, especially from artisan type companies like plumbers and electricians. “I’m either rushed off my feet or standing idle and I never seem to make real money”. The answer is simple. It all boils down to fundamentals. 1) Differentiate your company. That is, make it different to the competition. Quicker service, cleaner work, well dressed personnel, clean vehicles, prompt and professional quotations. Don’t stop there, think for yourself. 2) Tip top marketing. Google Adwords is best for this sort of service. It requires an excellent website that sells the client before they even call for a…

I must meet an average of one startup each day. This is what I tell them about cooking on gas. The interesting thing about the market place is that most potential customers or clients want to buy. Their problem is finding a company that they want to buy from (that’s why shopping can be such hard work). And then all suppliers want to sell. Their problem is finding the customers or clients that will buy from them. So the function of the market place is to bring these two together and satisfy both parties’ needs. On these lines Google’s stated…

Google Adwords is potentially one of the best ways to get quick, measurable results from your marketing budget. Here’s how it works But first a few general comments. Adwords works best when you are seeking on-going business (i.e. clients rather than customers). It’s no good if potential clients aren’t going to be looking for what you have to offer. So if you are launching a new product or service for which there is not an existing demand, Adwords is not the way to go. I chose Adwords originally because I wanted to be where people would be looking when they…

Marketing

How to make SEO work

Too much work and not enough profit

How to cook your business on gas

How to use Adwords marketing to boost your turnover