Here are some of the key questions that I ask when someone comes to me for advice about starting a new business. 1) What differentiates your company from its competitors? The point here is that if you think you can succeed just by doing what others do, then you’ve really got nothing to offer. You’ll just be another one of them. 2) How are you going to market your product or service? I think of marketing as either billboarding or search. Billboarding is putting you company out there for all to see (billboards, social media, radio and tv advertising, advertisements…
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