Google Adwords is potentially one of the best ways to get quick, measurable results from your marketing budget. Here’s how it works But first a few general comments. Adwords works best when you are seeking on-going business (i.e. clients rather than customers). It’s no good if potential clients aren’t going to be looking for what you have to offer. So if you are launching a new product or service for which there is not an existing demand, Adwords is not the way to go. I chose Adwords originally because I wanted to be where people would be looking when they…
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