I am so often asked about the legality and technicality of “trading as …………” The legal position arises from the Consumer Protection Act. It states that any business trading under a name other than its own (e.g. ABC CC trading as XYZ) must register the trading name with CIPC (the old CIPRO). CIPC then issued a statement to the effect that they do not have the capacity to register trading names (you’d think that the drafters of the Act would have checked with CIPC first) so it became impossible to comply with the Consumer Protection Act. So anyone or any…
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