SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) have been around for years. I always thought they were a bit of a gimmick, but later on, I saw their value. This was when I realised that the Weaknesses and Threats could be used to create Opportunities. You’ll recall my recent article called Blessed Crises? What makes a crisis blessed? The fact that it stops you in your tracks and forces you to re-plan your future. You can use a SWOT analysis to do the same thing (and it’s a lot less painful). My big weakness was that I…
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