I hear it so often, especially from artisan type companies like plumbers and electricians. “I’m either rushed off my feet or standing idle and I never seem to make real money”. The answer is simple. It all boils down to fundamentals. 1) Differentiate your company. That is, make it different to the competition. Quicker service, cleaner work, well dressed personnel, clean vehicles, prompt and professional quotations. Don’t stop there, think for yourself. 2) Tip top marketing. Google Adwords is best for this sort of service. It requires an excellent website that sells the client before they even call for a…
Read More
