Don’t try to steal a big name
We recently formed a company for someone. He wanted the name Bidvest S…….. (Pty) Ltd. I can’t say what the S…….. was but it described the kind of business that he was in.
The computer at CIPC would not see a conflict because there are so many Bidvests (52 at the last count) that it would interpret that as meaning that no-one had exclusive title to the word.
The name was approved by CIPC and we went ahead and completed the company registration.
Shortly after that he was complaining to us that the name Bidvest was a Trademark and they were stopping him from using it. He’d built his website, designed his stationery etc. and it was all our fault.
So, don’t take on the big guys. You won’t get away with it.